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Hubville wants to inspire the global society to sustainable change by proving that a city district can be built in a state of the art sustainable way, and at the same time enrich the inhabitants quality of life in every aspect: from food supply; cost of living; use of energy; logistics and transportation; to the subtle conditions behind a meaningful and caring society. Every aspect designed for a zero ecological footprint. 

The municipally of Vetlanda has invited Hubville to lead the planning and development process, together with the municipality and other developers. The new city district is a 1,5 km2 scenic area adjacent to central Vetlanda.The first Hubville district of 4000 – 5000 households will be built in this area.