Flax Innovations is a b2b2c company that builds data-driven live-score products for the betting industry. Flax helps sportsbooks to own the whole customer experience and their unique features give players a better and faster experience through relevant, personalized notifications. Flax’ partners and customers are leading companies in the industry such as LeoVegas, Sportsbet, Kambi and Sportradar. Flax is raising money to scale up the team of 8 in order to meet the market demand.